The work behind the numbers

Case Studies

From a gala in the inbox to an audience built over years, each project starts with people. Here is a closer look at the campaigns, the thinking behind them, and the results reported along the way.

Newsletter Case Studies

How an event or summit shows up in the inbox, and what readers do with it.

Newsletter advertising First three days of the placement

Grady Cross Ties Gala

An event needs more than a date on a calendar. It needs to reach people who have a reason to attend. The Grady Cross Ties Gala campaign focused on building awareness among local professionals and community leaders through a newsletter placement.

The approach

NOA Connects introduced the gala to its Atlanta professional audience through newsletter advertising, connecting event awareness with a direct path to learn more. The placement put the event in front of readers already interested in what is happening across the city.

The receipts

Newsletter views: 2,900+
Open rate: 54%
Direct clicks: 34

What the results tell us

In its first three days, the placement drove 34 direct clicks alongside 2,900+ newsletter views and a 54% open rate. These results show both exposure and reader interest; clicks reflect engagement with the placement, not confirmed attendance.

Multi-channel event promotion ATW Edition campaign

Tech Catalyst Summit

The Tech Catalyst Summit ATW Edition brought an opportunity to connect with Atlanta tech leaders, investors, and innovators. Its promotion called for visibility across the places professionals already spend their time, from their inbox to their social feeds.

The approach

Newsletter, LinkedIn, and Instagram placements introduced the summit across multiple channels. Rather than relying on a single touchpoint, the campaign gave the event a presence in both email and social media, with links directing interested readers toward registration.

The receipts

Cross-channel views: 4,627
Newsletter views: 2,118
LinkedIn views: 443
Instagram views: 2,066
Newsletter clicks: 21
Linktree clicks: 9

What the results tell us

The placements generated 4,627 combined views, including 2,118 newsletter views, 443 LinkedIn views, and 2,066 Instagram views. The campaign also recorded 21 newsletter clicks and nine Linktree clicks. Combined views are channel totals, not a count of unique people or completed registrations.

Instagram Growth Case Studies

Audience growth built without paid advertising, tracked beyond the follower count.

Client Instagram growth May to July

Pop Up and Create

Growing a client brand organically means earning attention without a paid advertising budget. Pop Up and Create offers a three-month example of that process, with tracked performance across audience growth, content engagement, and profile activity.

The approach

The organic growth playbook was applied to a client brand and measured from May to July. Reporting looked beyond the follower total to include views, interactions, profile visits, and bio link taps, giving a broader picture of how people engaged with the account.

The receipts

Total followers: 4,244
Views: 61,726
Net new followers: +281
Interactions: 3,660
Profile visits: 1,150
Bio link taps: 54

What the results tell us

The reported results show growth across followers, views, and profile activity. Profile visits increased by 125.05%, while the reported net-new-follower measure rose by 295.77%. Together, these signals show more activity around the brand, without treating profile visits or link taps as confirmed sales.

Founder-built organic audience Four-year build

The Millennials Next Door

Before NOA Connects, Andre built The Millennials Next Door around approachable personal finance education, with a niche focus on real estate investment trusts. The brand gave people a way to explore investing without purchasing or managing properties themselves.

The approach

Useful investing and money content connected an Instagram audience with an email newsletter and The Investing Flavor podcast. This four-year build combined consistent content with an email strategy that kept the relationship going beyond the social feed, without paid advertising.

The receipts

Instagram followers: 29,000+
Newsletter subscribers: 3,000+
Podcast downloads: 35,000+
Content focus: Investing & money tips

What the results tell us

The brand grew to 29,000+ Instagram followers and 3,000+ newsletter subscribers, with podcast downloads surpassing 35,000. This founder-built example illustrates the long-term potential of a clear niche and useful content, rather than promising the same timeline or results for every business.

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